Foodservice Press Release


Look For The Grower Handprint:
These Fresh Avocados Are Hand Grown In California



February 01, 2008

Contact:
Ann Segerstrom
ann@segcom.biz
(415) 922-6033

Irvine CA (February 2008)— On the food front, doing the right thing is not easy these days even for the most conscientious operator. So, there’s a lot to feel good about when you see Fresh Avocados labeled Hand Grown in California. The hallmark and logo of an industry-wide campaign, Hand Grown in California links Fresh California Avocados to their origin and deep roots in California agriculture. Through advertising and publicity, foodservice operators will learn that California Avocado growers have a strong tradition on the land, a history of eco-friendly farming practices, and a passionate dedication to producing Fresh California Avocados.

At CaliforniaAvocado.com/foodservice, click on the Hand Grown in California logo and read the remarkable foodservice stories of three California growers. While online, take advantage of the opportunity to order any or all of these Fresh California Avocado recipe brochures—The Magic of California Avocados, The Foodservice Menu Guide, Hot Bottoms/Cool Tops and Too Hot Not To Be Cool. Or, call the CAC Foodservice Hotline at 800-370-3782.

About the California Avocado Commission
Created in 1978, the California Avocado Commission strives to increase demand for California avocados through advertising, promotion and public relations, and engages in related industry activities that benefit the state's 6,000 avocado growers. The California Avocado Commission serves as the official information source for California avocados and the California avocado industry.

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