Hand Grown in California
Hand Grown in California - Signifies a Hands-On Approach to Quality
Technomic, a leading foodservice research and consulting firm, lists “farmers as celebrities” as a leading restaurant trend for 2011.* The American consumer’s growing demand for honest, natural products and ingredients has rightfully placed farmers in the spotlight. Restaurants are featuring local and regional product sources and suppliers: farmers and artisans are saluted in highly detailed menu descriptions. Given an uncertain environment, it's no surprise that customers want to relate to and admire their food providers.
The California Avocado Commission's Hand Grown in California foodservice ad campaign reminds operators that behind each lush, ripe Fresh California Avocado are farmers and an industry that they and their customers can trust. Always mindful of the greater good, California Avocado growers like Chuck Bandy, Gene Bianchi and Rob Brokaw support and practice time-honored agricultural values. Their fruit is primarily grown on small family-owned farms. As have generations of California Avocado farmers before them, they utilize hands-on, eco-friendly farming techniques. Their carefully tended groves supply farm-to-table quality fruit that meets both the high expectations of restaurant patrons and a chef's exacting standards.
Read more about our featured Fresh California Avocado in full-page ads appearing in Food Arts, Food Management, Plate and Restaurant Hospitality beginning January 2011.
* Technomic, Inc. “11 Leading Restaurant Trends for 2011.”
California Avocado Grower Ad Campaign
You can also find them on the pages of Food Arts, Food Management, and Restaurant Hospitality.
