May 1 2011

Irvine, CA (May 2011) — Hand Grown in California brand values are quality, freshness, and grower commitment. Communicated throughout the California Avocado Commission’s (CAC) foodservice ad campaign and marketing programs, the Hand Grown in California thematic reminds operators that behind each lush, ripe Fresh California Avocado are farmers and an industry they can trust.

The Hand Grown in California mark symbolizes California growers’ connection to the land and their support and practice of time-honored agricultural values. Fresh California Avocados are primarily grown on small family-owned farms. Like generations of California Avocado growers before them, they practice hands-on, agriculturally responsible farming. Carefully tended groves supply farm-to-table quality fruit that meets both the restaurant patrons’ high expectations and a chef's exacting standards.

For more information about Fresh California Avocados, visit CaliforniaAvocado.com/Foodservice. While on the site, find out how to optimize Fresh California Avocados during peak season utilizing the recipe database, nutrition, selection, storage and handling information, or use the POS order form to request one or all of the California Avocado Commission recipe collections—the Culinary Companion CD and Magic of the California Avocado—or call 800-370-3782.

About the California Avocado Commission
Created in 1978, the California Avocado Commission strives to increase demand for California Avocados through advertising, promotion and public relations, and engages in related industry activities that benefit the state’s 6,000 avocado growers. The California Avocado Commission serves as the official information source for California Avocados and the California Avocado industry. For information about Fresh California Avocados, visit CaliforniaAvocado.com/Foodservice, become a fan at Facebook.com/CaliforniaAvocados and follow the California Avocado Commission on Twitter at Twitter.com/CA_Avocados.