• California Avocado ripening and handling information, including the Five Stages of Hass Avocado Ripeness
• Backroom handling instructions
• Warehouse ripening
• Retail handling instructions

Research indicates that ripe avocados outsell unripe avocados four to one. Use the available materials to help grow your sales.

Stages of Ripe

Use this guide as a reference when ordering California Avocados. It is available to all avocado growers, handlers and retailers, and eliminates the guesswork in avocado sales transactions by creating a uniform standard for defining each of the five stages of ripeness. The ripe stages outlined in this guide were developed and are used by the major California Avocado packers/shippers to eliminate the guess work and ensure that everyone is using the same standards when determining the ripe stages.

Backroom Handling Poster

This poster, designed to hang in the backroom of the store, provides produce personnel with receiving, storage, handling and merchandising information for California Avocados.

Pre-Conditioning & Ripening Manual

This 21-page technical manual is designed for retail/wholesale warehouse implementation of an effective in-house avocado ripening program. It provides information on warehouse receiving and handling, forced air room requirements, procedures for non-forced air rooms, benefits of pre-conditioning and controlled ripening as well as proper pre-conditioning and ripening procedures for avocados.

California Avocado Handling Guide

Maximize Sales Season Buy Season with this useful Handling Guide for retailers and wholesalers. This guide contains information and tips on sizing, storing, ripening, handling, cross-merchandising and stickering fruit.

Seedling to Supermarket

This virtual tour of California Avocados from seedling through shipment provides an in-depth view of California Avocados from the nursery to the grove, including harvest, packing and to the supermarket.

Order these materials and more through our Point-of-Sale (POS) order form.